Companies will work together to introduce innovative new ID Theft
Protection Products
TORONTO, Nov. 29 /CNW/ - Davis + Henderson, a leading solutions provider to the Canadian
financial services industry and Equifax Canada, the country's largest
credit reporting agency, announced today that they will be working
together to develop enhanced credit monitoring and identity theft
protection products for Canadian consumers.
With identity theft becoming more prevalent, and social media resulting
in personal information being shared to an unprecedented extent, there
is an increasing demand for services that help consumers protect their
identities and avoid becoming a victim of fraud and identity theft.
The first new product to be introduced as a result of this partnership
is Davis + Henderson CreditDefend®. Powered by Equifax' robust credit
monitoring tools, CreditDefend gives consumers access to their credit
bureau report and credit score and also monitors activity on the
customer's credit bureau. Customers are notified within 24 hours of
any activity occurring on their file. With early warning, customers
are able to quickly identify whether there is suspicious activity
occurring on their credit bureau and can take appropriate action if
there is.
"We chose to partner with Equifax Canada because of the robustness of
their infrastructure and the breadth of their capabilities," said Serge
Rivest, Executive Vice-President of Sales & Marketing for Davis +
Henderson. "CreditDefend is an important extension of our IDefence
suite of products and by working with Equifax, we are able to offer
consumers a comprehensive bureau monitoring solution that can really
make a difference in terms of how aware they are about what is
happening with their personal information."
"We're happy to be working with Davis + Henderson on this innovative new
service," says Carol Grey, President of Equifax Canada. "ID theft
continues to plague the Canadian marketplace as we've seen a 16%
increase this year in 'true frauds' as reported to us through police
departments and credit grantors. In addition, calls to our Canadian
customer care centre worrying about ID theft when they lose their
wallet or have it stolen are up by almost 8% as well," she notes.
In addition to CreditDefend, the companies are working on a number of
other identity theft and fraud prevention initiatives for consumers,
and small business.
About Davis + Henderson
Davis + Henderson is a leading solutions provider to the financial
services marketplace. Founded in 1875, the company today provides
innovative programs, technology products and technology based business
services to customers who offer chequing accounts, credit card
accounts, and personal, commercial, and other lending and leasing
products. For more information about Davis + Henderson visit http://www.dhltd.com/. For more information about CreditDefend, visit http://www.idefence.com/creditdefend_e.html.
About Equifax Inc. (www.equifax.com)
Equifax empowers businesses and consumers with information they can
trust. A global leader in information solutions, we leverage one of
the largest sources of consumer and commercial data, along with
advanced analytics and proprietary technology, to create customized
insights that enrich both the performance of businesses and the lives
of consumers.
Customers have trusted Equifax for over 100 years to deliver innovative
solutions with the highest integrity and reliability. Businesses -
large and small - rely on us for consumer and business credit
intelligence, portfolio management, fraud detection, decisioning
technology, marketing tools, and much more. We empower individual
consumers to manage their personal credit information, protect their
identity, and maximize their financial well-being.
Headquartered in Atlanta, Georgia, Equifax Inc. operates throughout the
U.S., Canada, and 13 other countries in North America, Latin America,
and Europe. Equifax is a member of Standard & Poor's (S&P) 500 Index.
Our common stock is traded on the New York Stock Exchange under the
symbol EFX.
